Web Data Extraction Solutions for business Automation

Your business today is driven purely and solely by information. This vital component is carved out from data scraped from relevant sources, cleansed and compiled to form the crux of your enterprise analytics plan. Therefore, following a manual practice for Data Extraction often makes it prone to errors which may be detrimental to the health of your business. Various Web Data Extraction Solutions therefore are made available which help to not only automate Website Data Scraping, but in the process also help in the automation of several business processes.  Let us take a look at some of these business processes:

Execute Data Mining

One of the most obvious usages of the data extractor tools is the function of Web Data Mining, which, if done through manual processes is neither cost-effective nor accurate. Therefore, data extraction solutions provide simple and convenient point and click data extraction interfaces. Moreover, these do not require any additional programming knowledge.

Validate Data accuracy

Web Site Data scraping tools use advanced technology to not only extract data, but also validate their accuracy. This is particularly beneficial for businesses which are involved in background screening and credit reporting activities. Automating the process of validating records helps in increasing turnaround time of the business and ensures accuracy, two of the most crucial criteria for achieving success in their line of business.

Be Price Wise

Organizations are always involved in studying the price dynamics in order to better understand the challenges and areas of opportunities. Your awareness on these helps you to provide more competitive pricing for your products and services. Data extraction solutions are equipped with pricing intelligence technology that helps to collect data on the price that your customer’s expect, their feedback on your products and services and helps you develop insights on products being launched by competitors, their price and availability. This automated process therefore ensures the following things for your business:

•    Increased market – share

•    Enhanced product strategy

•    Informed decisions

Be Compliance Ready

If yours is a financial services firm, you must have often found it to be a major challenge to keep yourself abreast of the compliance and risk factors. Tracking the myriad watch lists, sanction lists and federal and state regulations, available on the web is not only time taking but also an expensive endeavor. The automated Web Data Mining tools ensure that you are now able to do this without impacting the time and money aspect of your business. You are now ensured of compliance with all regulations and sanction lists that are updated on a regular basis. Consequently, your business can also breathe easy with a reduced exposure to financial fraud and identity theft.

Easy Access to Customer Feedback

Your customers are in a way the real owners of your business. They define the way you need to design your product strategy. It is therefore crucial that you need to listen to what they have to say.  The automated Web extraction solutions with their ability to tap into several relevant sources help you to get access to customer sentiments and feedback on your products and services. This is a vital aspect in your organization's growth as it helps you to tackle three important factors:

•    Assimilate positive or negative vibes on your newly launched product or service which might require you to revisit your product strategy

•    Provide immediate attention to issues, if any, with any particular product

Create a trend of aggregated customer sentiments, for analysis

Source: http://scraping-solutions.blogspot.in/2014_07_01_archive.html

Three Common Methods For Web Data Extraction

Probably the most common technique used traditionally to extract data from web pages this is to cook up some regular expressions that match the pieces you want (e.g., URL's and link titles). Our screen-scraper software actually started out as an application written in Perl for this very reason. In addition to regular expressions, you might also use some code written in something like Java or Active Server Pages to parse out larger chunks of text. Using raw regular expressions to pull out the data can be a little intimidating to the uninitiated, and can get a bit messy when a script contains a lot of them. At the same time, if you're already familiar with regular expressions, and your scraping project is relatively small, they can be a great solution.

Other techniques for getting the data out can get very sophisticated as algorithms that make use of artificial intelligence and such are applied to the page. Some programs will actually analyze the semantic content of an HTML page, then intelligently pull out the pieces that are of interest. Still other approaches deal with developing "ontologies", or hierarchical vocabularies intended to represent the content domain.

There are a number of companies (including our own) that offer commercial applications specifically intended to do screen-scraping. The applications vary quite a bit, but for medium to large-sized projects they're often a good solution. Each one will have its own learning curve, so you should plan on taking time to learn the ins and outs of a new application. Especially if you plan on doing a fair amount of screen-scraping it's probably a good idea to at least shop around for a screen-scraping application, as it will likely save you time and money in the long run.

So what's the best approach to data extraction? It really depends on what your needs are, and what resources you have at your disposal. Here are some of the pros and cons of the various approaches, as well as suggestions on when you might use each one:

Raw regular expressions and code

Advantages:

- If you're already familiar with regular expressions and at least one programming language, this can be a quick solution.

- Regular expressions allow for a fair amount of "fuzziness" in the matching such that minor changes to the content won't break them.

- You likely don't need to learn any new languages or tools (again, assuming you're already familiar with regular expressions and a programming language).

- Regular expressions are supported in almost all modern programming languages. Heck, even VBScript has a regular expression engine. It's also nice because the various regular expression implementations don't vary too significantly in their syntax.

Disadvantages:

- They can be complex for those that don't have a lot of experience with them. Learning regular expressions isn't like going from Perl to Java. It's more like going from Perl to XSLT, where you have to wrap your mind around a completely different way of viewing the problem.

- They're often confusing to analyze. Take a look through some of the regular expressions people have created to match something as simple as an email address and you'll see what I mean.

- If the content you're trying to match changes (e.g., they change the web page by adding a new "font" tag) you'll likely need to update your regular expressions to account for the change.

- The data discovery portion of the process (traversing various web pages to get to the page containing the data you want) will still need to be handled, and can get fairly complex if you need to deal with cookies and such.

When to use this approach: You'll most likely use straight regular expressions in screen-scraping when you have a small job you want to get done quickly. Especially if you already know regular expressions, there's no sense in getting into other tools if all you need to do is pull some news headlines off of a site.

Ontologies and artificial intelligence

Advantages:

- You create it once and it can more or less extract the data from any page within the content domain you're targeting.

- The data model is generally built in. For example, if you're extracting data about cars from web sites the extraction engine already knows what the make, model, and price are, so it can easily map them to existing data structures (e.g., insert the data into the correct locations in your database).

- There is relatively little long-term maintenance required. As web sites change you likely will need to do very little to your extraction engine in order to account for the changes.

Disadvantages:

- It's relatively complex to create and work with such an engine. The level of expertise required to even understand an extraction engine that uses artificial intelligence and ontologies is much higher than what is required to deal with regular expressions.

- These types of engines are expensive to build. There are commercial offerings that will give you the basis for doing this type of data extraction, but you still need to configure them to work with the specific content domain you're targeting.

- You still have to deal with the data discovery portion of the process, which may not fit as well with this approach (meaning you may have to create an entirely separate engine to handle data discovery). Data discovery is the process of crawling web sites such that you arrive at the pages where you want to extract data.

When to use this approach: Typically you'll only get into ontologies and artificial intelligence when you're planning on extracting information from a very large number of sources. It also makes sense to do this when the data you're trying to extract is in a very unstructured format (e.g., newspaper classified ads). In cases where the data is very structured (meaning there are clear labels identifying the various data fields), it may make more sense to go with regular expressions or a screen-scraping application.

Screen-scraping software

Advantages:

- Abstracts most of the complicated stuff away. You can do some pretty sophisticated things in most screen-scraping applications without knowing anything about regular expressions, HTTP, or cookies.

- Dramatically reduces the amount of time required to set up a site to be scraped. Once you learn a particular screen-scraping application the amount of time it requires to scrape sites vs. other methods is significantly lowered.

- Support from a commercial company. If you run into trouble while using a commercial screen-scraping application, chances are there are support forums and help lines where you can get assistance.

Disadvantages:

- The learning curve. Each screen-scraping application has its own way of going about things. This may imply learning a new scripting language in addition to familiarizing yourself with how the core application works.

- A potential cost. Most ready-to-go screen-scraping applications are commercial, so you'll likely be paying in dollars as well as time for this solution.

- A proprietary approach. Any time you use a proprietary application to solve a computing problem (and proprietary is obviously a matter of degree) you're locking yourself into using that approach. This may or may not be a big deal, but you should at least consider how well the application you're using will integrate with other software applications you currently have. For example, once the screen-scraping application has extracted the data how easy is it for you to get to that data from your own code?

When to use this approach: Screen-scraping applications vary widely in their ease-of-use, price, and suitability to tackle a broad range of scenarios. Chances are, though, that if you don't mind paying a bit, you can save yourself a significant amount of time by using one. If you're doing a quick scrape of a single page you can use just about any language with regular expressions. If you want to extract data from hundreds of web sites that are all formatted differently you're probably better off investing in a complex system that uses ontologies and/or artificial intelligence. For just about everything else, though, you may want to consider investing in an application specifically designed for screen-scraping.

As an aside, I thought I should also mention a recent project we've been involved with that has actually required a hybrid approach of two of the aforementioned methods. We're currently working on a project that deals with extracting newspaper classified ads. The data in classifieds is about as unstructured as you can get. For example, in a real estate ad the term "number of bedrooms" can be written about 25 different ways. The data extraction portion of the process is one that lends itself well to an ontologies-based approach, which is what we've done. However, we still had to handle the data discovery portion. We decided to use screen-scraper for that, and it's handling it just great. The basic process is that screen-scraper traverses the various pages of the site, pulling out raw chunks of data that constitute the classified ads. These ads then get passed to code we've written that uses ontologies in order to extract out the individual pieces we're after. Once the data has been extracted we then insert it
into a database.

Source: http://ezinearticles.com/?Three-Common-Methods-For-Web-Data-Extraction&id=165416

Data Mining and Predictive Analysis

Data collection and curing is the core foundation of most businesses. Database building thus is an important function and activity where enterprises invest heavily. With information now available on the Internet and easily obtained, it raises the importance of having professionals who crawl data and offer web scraping services.

Once the data is accessed, though, it is important to filter out the relevant data based on the business need. Although Many DaaS provider convert the unstructured web data into meaningful structured data it is recommended to be internally equipped to use the data to its maximum.

This understanding has given rise to the field of Data Mining. Data Mining is designed to explore large amounts of data in search of consistent patterns and connections between the variables and validate the findings by applying the detected patterns to the new sets of the data. Once these connections are established and understood, the end goal is to be able to predict the possible outcomes using predictive analysis techniques.

Together, both Data Mining and predictive analysis aid in making marketing campaigns more efficient. While predictive analysis helps simulate and understand what may happen, data mining helps identify exciting data patterns and connections.

The process of Data Mining and Predictive analysis consists of 3 steps

Exploration

Once a database is compiled, it needs to be cleaned, analysed and potential connections need to be built. This process involves filtering the relevant data and identifying the possible predictors. Data Exploration also sets a premise for preliminary feature selection to manage number of variables. This data is then prepared for statistical analysis using a wide variety of graphical and statistical parameters. This helps identify the most relevant variables and setups the predictive models to be built.

Data mining process

Validation

Next comes building various models and choosing the most relevant ones. This decision is based on their possible predictive performance and of being able to produce stable results across all the samples. Simple as it sounds, to truly get the results, all possible models must be treated with data to simulate scenarios. The model with most stable statistical feature is validated.

Application

Once the relevant models are finalised, the same is applied to new data to understand and predict the estimated outcomes. Application of data models is an ongoing and complex process since every new dataset needs to be configured in the model.

Data Mining and predictive analysis essentially involves blending statistical methodology where the traditional statistics machine learning and complex algorithms. This greatly increases the need for efficient and skilled data handlers. This could include data analysts and scientists.

See how you can become data scientist here:

Data crunchers use data mining and predictive analysis actively to get an edge in the big data management. Database platforms like Hadoop assist in database management and large-scale distribution. But the costs involved in setting up data centres and big data management capacity are high. Budgets allocated within the enterprise are more project-focussed and analytics budgets are usually limited. Quite often, big data and analytics project fail to launch because of this problem! The other problem is that to run effective predictive models, data requires to be handled by scientists with experience. Finding and setting together a technologically-advanced team is a daunting task most enterprises face outside the tech domain.

Predictive Analysis model

A predictive analysis model is essentially predicting the all possible outcomes from a given set of data. Here are a few steps that can be taken to help build and identify the “ideal” predictive analysis model. These steps more or less mirror the usual statistical methodology of building a test model.

Defining an objective

This is the first and a critical step. Unless the objective is identified and defined there can be no concrete results since there wouldn’t be clarity to compare the final outcome to the expected result. It also helps understand the scope of the project.

Preparing the data

This is more to do with data mining. Historic data used for training the model is scattered across multiple platforms and sources. To compound the problem, data can be unstructured with possible duplicate accounts and missing values! Data quality determines the quality of the model, and thus it becomes imperative that data is healthy and relevant.

Data Sampling

Once mined, Data is essentially split into 2 parts. One set is for training that is used to build the model and the second is the ‘test’ set that is used to verify the accuracy of the final output. This also helps identify and filter the noise component.

Model Building

Sampling cam equally result in a single algorithm or parallel & connected algorithms. In such a case the data goes through multiple testing and a decision is based on the final output.

Execution

Once a model gets finalised, the other teams in the organization need to be involved to build a deployable model and understand its impact on the overall business.

The possibilities with Data mining & Predictive analysis are huge. It also gives a huge room for learning and experimenting. There are several tools available in the industry to aid through all the steps of data mining and predictive analysis. The combination of human expertise and intellect along with the help of the available tools and the overall cooperation within the multiple channels within the organization essentially ensures a stronger grip on the ability to build a solid predictive model.

When used together, predictive analytics and data mining help marketing professionals anticipate and get ready for customer needs, rather than just reacting to them.

Source: https://www.promptcloud.com/blog/data-mining-and-predictive-analysis/